Senior Product Marketing Manager

Job Summary

To support a growing hormonal health company, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, overseeing branding, positioning, and retail expansion in a remote work environment.

Key responsibilities

• Build and own the go-to-market strategy for new products, including audience targeting, messaging, and activation across DTC and retail
• Conduct customer research and market analysis to identify needs, trends, and competitive opportunities
• Lead product launches from strategy through execution, managing stakeholder alignment and ensuring timely deliverables

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing or GTM roles, preferably in retail and D2C/omnichannel environments
• Proven track record of owning end-to-end product launches, including positioning and branding
• Experience leading retail GTM strategies and developing trade marketing assets
• Ability to interpret data and make data-driven decisions regarding pricing and commercial strategy