Senior Product Marketing Manager
Job Summary
To support a growing product line, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, including branding, positioning, and retail expansion, while working remotely with flexible hours.
Key responsibilities
- Build and own the go-to-market strategy for new products, including target audiences and launch sequencing
- Conduct customer and market research to identify needs, trends, and competitive opportunities
- Lead product launches from strategy through execution, ensuring all deliverables are ready on time
Required qualifications
- Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
- 5+ years of experience in product marketing or GTM roles, ideally in retail and D2C/omnichannel
- Proven track record of owning end-to-end product launches from positioning to commercial rollout
- Experience leading retail GTM strategies and developing trade marketing assets
- Able to interpret data and make data-driven decisions effectively
Complete Job Description
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