Senior Product Marketing Manager

Job Summary

To support a growing health-focused startup, the full-time Senior Product Marketing Manager will create and own the go-to-market strategy for new product launches, including branding, positioning, and retail expansion, while working remotely with flexible hours.

Key responsibilities

• Build and own the go-to-market strategy for new products, including target audiences, messaging, and activation plans
• Conduct customer and market insights research to identify needs, trends, and competitive opportunities
• Lead product launches from strategy through execution, ensuring alignment and timely delivery of all components

Required qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus
• 5+ years of experience in product marketing, brand, or go-to-market roles, preferably in retail and D2C/omnichannel environments
• Proven track record of managing end-to-end product launches, including branding and commercial rollout
• Experience leading retail go-to-market strategies and developing trade marketing assets
• Ability to analyze data to inform decisions and shape pricing and commercial strategies