Senior Product Marketing Manager

Job Summary

To build a dedicated product marketing function, the full-time Senior Product Marketing Manager will own positioning, messaging, and go-to-market strategies for the AutoVitals suite of SaaS products while working remotely.

Key responsibilities

• Own positioning, messaging, and value proposition for every product, grounded in buyer needs and differentiated by shop size and role
• Define target customer segments and maintain current insights on their pain points as products evolve
• Lead go-to-market plans for product launches, ensuring alignment across sales, support, and marketing teams

Required qualifications

• 6+ years in product marketing at a B2B SaaS or technology company
• Experience managing or developing product marketers and establishing functional processes and standards
• Proven track record of owning product launches from positioning through sales readiness
• Strong writing skills with the ability to clearly communicate technical product details
• Experience building competitive intelligence and differentiated messaging by segment and buyer role