Senior Product Marketing Manager
Job Summary
To shape the market positioning of Influ2, the full-time remote Senior Product Marketing Manager will manage product launches, sales enablement, competitive intelligence, and customer education initiatives.
Key responsibilities
- Develop sales enablement tools and training for AEs and Sales Development teams to effectively communicate Influ2's value
- Oversee the competitive intelligence program, conducting analysis and providing insights to guide Sales, Product, and Marketing strategies
- Lead go-to-market strategies for new products and features, ensuring successful positioning and adoption
Required qualifications
- 7+ years of experience in product marketing within the B2B technology industry, preferably in martech or ABM
- Proven success in developing and executing go-to-market strategies
- Strong understanding of mid-market and enterprise buying cycles
- Experience in competitive intelligence efforts or win/loss analysis
- Collaboration experience with cross-functional teams, including product management and sales
Complete Job Description
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