Senior Product Marketing Manager
Job Summary
Experienced marketers will find a full-time remote opportunity as a Senior Product Marketing Manager, responsible for shaping product positioning and messaging, conducting market research, and developing sales enablement resources to support B2B buyer segments in the healthcare industry.
Key Responsibilities
- Build and manage ongoing processes for market research, competitive intelligence, and voice of the customer
- Own core product positioning and messaging across various segments, refining buyer personas and value propositions
- Create sales enablement materials, including pitch decks and competitive battlecards, to enhance sales effectiveness
Required Qualifications
- 8+ years of experience, with at least 3 years in B2B healthcare product marketing
- Proven track record of owning positioning and messaging for complex B2B healthcare buyers
- Experience in conducting market research and translating findings into actionable insights
- Hands-on experience in developing sales enablement resources independently
- Ability to create case studies and proof points in compliance with PHI/HIPAA requirements
Complete Job Description
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