Senior Product Marketing Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Senior Product Marketing Manager, responsible for defining and leading the go-to-market strategy for Blackboard's products in the federal, state, local government, and corporate workforce learning markets.

Key responsibilities

• Define and drive the cross-functional go-to-market strategy for the BizGov segment, including positioning, messaging, and sales enablement
• Lead competitive intelligence and market research efforts to inform product positioning and sales strategies
• Build and maintain sales enablement materials to support the BizGov sales team in engaging with government and corporate buyers

Required qualifications

• 8+ years of B2B product marketing experience, preferably in government or enterprise workforce/training markets
• Proven track record of developing positioning and messaging frameworks for complex, multi-stakeholder markets
• Experience building effective sales enablement programs that improve win rates
• Strong analytical skills with the ability to connect marketing outputs to revenue outcomes
• Demonstrated ability to influence senior cross-functional stakeholders and operate autonomously in a fast-paced environment