Senior Product Marketing Manager
Job Summary
Experienced marketers will find a full-time remote opportunity as a Senior Product Marketing Manager, responsible for defining the positioning, launching, and growing of Healthcare B2B products and solutions while collaborating with cross-functional teams to drive go-to-market strategies.
Key responsibilities
- Own the product marketing approach, including positioning, messaging, and go-to-market plans for the Healthcare B2B portfolio
- Lead customer and competitive research to develop actionable insights and frameworks for Marketing, Sales, and Product teams
- Equip Sales and go-to-market teams with resources and insights to effectively communicate the product portfolio's value
Required qualifications
- 6+ years of hands-on product marketing experience in B2B or enterprise software
- Proven track record of managing go-to-market strategies and product launches
- Experience working closely with Product Managers and Sales teams throughout the product lifecycle
- Strong skills in customer and competitive research, including developing actionable market insights
- Data-informed mindset with experience in using performance metrics to evaluate impact and refine strategy
Complete Job Description
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