Senior Product Marketing Manager

Job Summary

To support a B2B SaaS client's marketing efforts, the freelance Senior Product Marketing Manager will work remotely, focusing on go-to-market strategies, managing solution taxonomy, and optimizing use case narratives across cross-functional teams.

Key responsibilities

• Maintain a comprehensive taxonomy and strategic roadmap of high-value platform use cases to address customer pain points
• Manage the ongoing maintenance of use case webpages, ensuring content accuracy and alignment with go-to-market messaging
• Support the operations of the use case governance board, managing evaluation criteria and stakeholder inputs to prioritize use cases

Required qualifications

• 5+ years of product marketing experience in the B2B SaaS space with a focus on cross-functional go-to-market orchestration
• Experience with website content optimization, sales or customer data, and CRM operations processes
• Strong data fluency with the ability to analyze structured and unstructured customer data
• Experience using AI tools and prompting techniques for data analysis
• Proficiency in Google Suite, Salesforce, Gong, and related tools