Senior Product Marketing Manager

Job Summary

Driving the go-to-market strategy and execution for Newsela's ELA Core Curriculum portfolio, the full-time Senior Product Marketing Manager will lead complex GTM initiatives, develop positioning and messaging, and collaborate cross-functionally to enhance business growth in a remote setting.

Key responsibilities

• Architect and execute end-to-end GTM strategies for core curriculum launches, focusing on market awareness and customer adoption
• Define core positioning and messaging while mapping key buyer personas to align with their specific pain points
• Analyze market and customer insights to inform product roadmaps and sales strategies, ensuring effective ABM execution

Required qualifications

• 7+ years of experience in product marketing or go-to-market strategy with a proven track record in complex product launches
• Deep understanding of K-12 education buying cycles and district procurement processes
• Experience developing and executing GTM strategies that drive measurable business outcomes
• Exceptional ability to create clear, differentiated messaging and positioning for educational products
• Demonstrated ability to lead cross-functional teams and influence strategic alignment across departments