Senior Product Marketing Manager
Job Summary
Seeking a strategic and experienced Senior Product Marketing Manager for a full-time remote position, responsible for driving go-to-market strategies, optimizing product offerings, and collaborating with cross-functional teams to enhance customer engagement and retention.
Key responsibilities:
- Champion the voice of the customer to prioritize products and experiences that meet healthcare needs
- Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion and retention
- Develop go-to-market strategies and positioning informed by customer insights and market trends
Required qualifications:
- 7+ years of marketing experience, with 5+ years specifically in product marketing or similar roles
- Strong storytelling ability to develop engaging marketing campaigns
- Experience in data-driven marketing and driving experimentation focused on conversion
- Proven track record of leading cross-functional teams in a fast-paced environment
- Bachelor's Degree in Business, Marketing, Communications, Psychology, or related field; MBA or Master's in marketing/communications is a plus
Complete Job Description
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