Senior Product Marketing Manager
Job Summary
Data-driven and strategic, the full-time Senior Product Marketing Manager will own the end-to-end Lifecycle strategy and customer communications journey, managing multi-channel messaging and leading product Go-To-Market launches in a remote environment.
Key Responsibilities
- Set and execute the overall Lifecycle strategy, maintaining a clear communications architecture across various channels
- Lead cross-functional Go-To-Market strategies for new product features and enhancements, optimizing the customer journey for measurable conversion lift
- Establish rigorous testing frameworks and governance for customer communications, ensuring compliance and operational excellence
Required Qualifications
- 5-8 years of experience in B2B or B2C Ecommerce/Fintech product marketing or lifecycle marketing
- Proven track record of managing multi-channel communications across complex conversion funnels
- Hands-on experience with customer engagement platforms and product analytics
- Strong background in testing methodologies and data-driven audience segmentation
- Demonstrated success in cross-functional leadership with various teams including Legal, Data Science, and Sales
Complete Job Description
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