Senior Product Marketing Manager
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Job Summary
Owning product launches end to end, the full-time Senior Product Marketing Manager will lead marketing initiatives for GoTo Connect, shaping messaging and positioning while collaborating with cross-functional teams in a remote environment.
Key responsibilities
- Lead product launches from planning through release, ensuring alignment with marketing and product stakeholders
- Develop and execute a monthly "Marketable Moments" calendar to enhance awareness and demand for UCC/CX products
- Create go-to-market content and enablement materials, optimizing for SEO and audience engagement
Required qualifications
- 4+ years of experience in product marketing, content strategy, or copywriting with SaaS products
- Strong writing, storytelling, and editing skills, adaptable for various audiences
- Hands-on experience with AI tools to enhance productivity and content quality
- Proven ability to manage stakeholders and align cross-functional teams
- Creative and proactive problem-solving skills with attention to detail
Complete Job Description
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