Senior Product Marketing Manager

Job Summary

To shape the lending strategy of a growing business area, the full-time Senior Product Marketing Manager will define positioning and go-to-market strategies for lending products, leveraging customer insights and market opportunities while working collaboratively with cross-functional teams in a remote environment.

Key responsibilities

• Shape the marketing strategy for lending by identifying market opportunities and defining target audiences
• Lead customer research and competitive analysis to inform product priorities and business decisions
• Own the positioning and messaging for lending products, translating complex financial concepts into clear narratives

Required qualifications

• 8+ years of professional experience, including 5+ years in product marketing with a proven track record of impactful outcomes
• Experience in developing and owning go-to-market strategies for products or business lines
• Strong fundamentals in customer research, competitive analysis, positioning, messaging, and product launches
• Commercial instincts that connect product marketing decisions to measurable business impact
• Ability to influence cross-functional partners and navigate ambiguity effectively