Senior Product Marketing Manager

Job Summary

Owning the AI product marketing strategy, the full-time remote Senior Product Marketing Manager will focus on positioning Prolific's offerings to frontier labs and enterprise AI teams, developing messaging, conducting customer interviews, and enabling sales teams without an existing playbook.

Key responsibilities

• Own positioning and messaging for frontier labs and enterprise AI teams, ensuring tailored narratives for each segment
• Conduct positioning interviews with AI customers and prospects to inform messaging, product, and pricing adjustments
• Lead enablement efforts for strategic lab and enterprise AI pursuits, collaborating with account executives on technical buyer education

Required qualifications

• 6+ years in product marketing or a related go-to-market role at a B2B technical company
• Experience in bringing an AI product to market and positioning it for technical buyers
• Direct exposure to frontier labs or enterprise AI teams, with a strong understanding of their data needs
• Fluency in AI concepts such as SFT, RLHF, and evaluation processes
• Proven ability to produce impactful positioning work that has influenced sales outcomes