Senior Product Marketing Manager

Job Summary

To support a growing segment of established creators, the full-time Senior Product Marketing Manager will define buyer personas, develop go-to-market strategies, and enhance sales enablement in a remote environment.

Key responsibilities

• Define ideal customer niches and create messaging frameworks to drive inbound pipeline for the sales team
• Build and execute sales enablement tools, including demo narratives and discovery guides, to support sales efforts
• Collaborate with cross-functional teams to align product marketing initiatives with sales and customer success strategies

Required qualifications

• 7+ years of experience in B2B SaaS product marketing, including 2 years supporting a sales team for mid-market or larger accounts
• Proven track record of implementing a sales-led motion in a product-led company with measurable outcomes
• Experience creating sales enablement tools and conducting win/loss analysis to improve sales strategies
• Strong understanding of the creator economy, email marketing, or martech industries
• Ability to leverage data and analytics to drive decisions and measure success metrics