Senior Product Marketing Manager

Job Summary

To support a growing segment of established creators, the full-time Senior Product Marketing Manager will define buyer personas, develop go-to-market strategies, and enhance sales enablement efforts in a remote environment.

Key responsibilities

• Define ideal customer niches and create a messaging framework to resonate with established creators
• Build and execute sales enablement tools, including demo narratives and business case templates, to support the sales team
• Analyze sales data and market research to drive inbound pipeline and improve win rates and deal sizes

Required qualifications

• 7+ years of experience in B2B SaaS product marketing, with at least 2 years supporting a sales team targeting mid-market or larger accounts
• Proven track record of implementing a sales-led motion in a product-led company, with measurable outcomes
• Experience creating sales enablement programs and tools that directly impact sales metrics
• Strong understanding of customer and market research methodologies, including win/loss analysis
• Familiarity with email marketing, martech, or the creator economy is a plus