Senior Product Marketing Manager

Job Summary

To support a growing segment of established creators, the full-time Senior Product Marketing Manager will define buyer personas, develop go-to-market strategies, and drive inbound pipeline for sales while working remotely.

Key responsibilities

• Define ideal customer niches and develop messaging frameworks to resonate with established creators
• Build and execute sales enablement tools and tactics to drive marketing-qualified leads (MQLs) and new monthly recurring revenue (MRR)
• Collaborate cross-functionally with sales, product, and marketing teams to align strategies and enhance the customer journey

Required qualifications

• 7+ years in B2B SaaS product marketing, including experience with sales teams targeting mid-market or larger accounts
• Proven track record of implementing a sales-led motion in a product-led company, with measurable outcomes
• Experience in creating sales enablement programs and deal toolkits that improve win rates and deal sizes
• Strong analytical skills to leverage CRM and product analytics for measuring funnel conversion and sales performance
• Familiarity with the email marketing or creator economy is a plus