Senior Scriptwriter for Marketing

Job Summary

Experienced marketers will find a remote, full-time opportunity as a Senior Scriptwriter for Marketing, responsible for creating compelling copy for Direct Mail and paid social ads, focusing on performance-driven strategies to engage audiences and drive action.

Key responsibilities

• Concept and write copy for Direct Mail pieces and paid social ads, ensuring high engagement and response rates
• Develop original messaging angles and test copy against clear hypotheses to optimize performance
• Collaborate with designers and marketing teams to refine copy based on performance insights and compliance requirements

Required qualifications

• 8+ years of experience in direct response or performance copywriting, with a strong portfolio showcasing results
• Deep understanding of direct response principles, including offer construction and urgency in messaging
• Comfort with metrics and testing, utilizing data to enhance copy effectiveness
• Experience writing for older and mid-life audiences, ensuring clarity and trust in sensitive topics
• Familiarity with AI tools for writing and concepting, enabling rapid ideation and iteration