Senior Search Strategist
Job Summary
Managing Google Ads and Microsoft Ads campaigns, the part-time contract Senior Search Strategist will focus on B2B lead generation with budgets exceeding $100k per month, optimizing for CPL, MQLs, SQLs, and pipeline performance while working remotely.
Key responsibilities
- Manage and optimize Google Ads and Microsoft Ads campaigns to achieve lead generation targets
- Identify and eliminate wasted spend while improving campaign performance metrics such as CTR and conversion rates
- Conduct weekly, monthly, and quarterly reporting on campaign performance against defined targets
Required qualifications
- 7-10 years of PPC experience, specifically in managing substantial budgets
- Proven experience in B2B lead generation
- Expertise in Google Ads and Microsoft Ads (Bing)
- Familiarity with GA4 and Google Tag Manager
- Demonstrated ability to optimize campaigns for MQLs, SQLs, and pipeline outcomes
Complete Job Description
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