Senior Search Strategist

Job Summary

To support a growing digital marketing practice, the full-time Senior Search Strategist will develop and execute SEM and paid search strategies, conduct keyword research, and oversee paid search campaigns while working remotely.

Key responsibilities:

• Develop and execute effective SEM and paid search strategies aligned with clients' goals
• Conduct in-depth keyword research and oversee paid search campaign management, including budget and performance tracking
• Monitor performance metrics and provide regular reports to stakeholders while staying current with industry trends

Required qualifications:

• 5+ years of experience in digital marketing, specifically in SEM optimization and PPC campaign management
• Expert knowledge of Google Ad Platform and familiarity with reporting tools like Google Data Studio
• Strong organizational skills and ability to manage heavy workloads with shifting priorities
• Exceptional written and verbal communication skills for conveying complex digital concepts
• Creative thinker with a proactive approach to strategic recommendations and campaign performance analysis