Senior SEM Manager

Job Summary

Leading paid search strategy and execution for multiple complex client programs, the full-time Senior SEM Manager will oversee campaign planning, optimization, and team development while working remotely in EST hours.

Key responsibilities

• Lead SEM strategy and execution across client accounts, focusing on Google Ads and Microsoft Ads
• Translate client business goals into paid search strategies, campaign plans, and measurable KPIs
• Manage SEM budgets, ensuring performance against CPA, ROAS, and other efficiency targets

Required qualifications

• 5+ years of SEM/paid search experience, particularly with complex campaigns and multiple clients
• Demonstrated B2B SEM experience with a strong understanding of longer sales cycles and revenue outcomes
• Advanced expertise in Google Ads and Microsoft Ads, including campaign structure and optimization
• Experience managing paid search budgets and making data-driven allocation recommendations
• Strong analytical skills with the ability to translate data into actionable recommendations