Senior SEM Strategist
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Job Summary
Driving the performance marketing strategy for owned and operated products, the full-time Senior SEM Strategist will develop growth strategies, manage execution, and optimize performance metrics in a remote environment.
Key responsibilities:
- Develop growth strategy and oversee day-to-day execution of performance marketing for products
- Direct team members in determining optimal tactics to achieve commercial priorities
- Utilize data-driven insights to identify opportunities and recommend performance optimizations
Required qualifications:
- Proven 8+ years' experience in PPC/SEM/Social/Display marketing
- Experience with customer acquisition leveraging LTV models for business services products
- Strong knowledge of smart bidding strategies, including Google Ads' TROAS and TCPA
- Experience with website analysis using analytics tools like Google Analytics
- Proven track record of driving measurable results in PPC, including revenue and ROI growth
Complete Job Description
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