Senior Shopper Marketing Manager

Job Summary

Driving strategic retail initiatives, the remote Senior Shopper Marketing Manager will elevate shopper activations, collaborate with sales to develop consumer-targeted strategies, and manage end-to-end retail media execution to enhance brand presence and conversion.

Key Responsibilities

• Develop the consumer 'path to purchase' framework and actionable retail-specific strategies
• Design and execute high-impact shopper marketing initiatives across digital and physical retail touchpoints
• Define and track KPIs for both digital and physical activations, translating data into actionable insights

Required Qualifications

• Proven strategic thinking with the ability to lead annual planning processes for retail
• Deep understanding of the Path to Purchase across various retail channels
• Strong collaboration skills with a track record of improving sales support and cross-functional alignment
• Experience in high-growth Vitamins, Minerals, Supplements (VMS) or consumer-packaged goods (CPG) preferred
• Bachelor's degree in Marketing, Business, or a related field