Senior Social Marketing Manager

Job Summary

Owning the social marketing strategy, the full-time Senior Social Marketing Manager will manage both paid and organic social channels, focusing on Meta and exploring new platforms like Reddit, TikTok, and LinkedIn to drive owner acquisition and brand engagement in a remote setting.

Key responsibilities

• Run and optimize paid social campaigns on Meta, ensuring alignment with qualified lead and cost-per-lead goals
• Launch and manage advertising initiatives across new channels, developing audience strategies and measuring performance
• Oversee organic social media presence, crafting content that resonates with target communities and tracking cultural trends

Required qualifications

• 6+ years of experience in social or performance marketing with a focus on paid social campaigns
• Proven ability to manage significant paid social budgets directly through Meta Ads Manager
• Experience building social channels or programs from the ground up, demonstrating growth and engagement
• Strong creative instincts with the ability to generate compelling content tailored to various social platforms
• Proficiency in data analysis and reporting, with experience using analytics tools and SQL