Senior Social Media Manager

Job Summary

Leading the organic social media strategy and content calendar, the full-time Senior Social Media Manager will develop platform-native approaches across various channels, manage community engagement, and oversee content creator partnerships while working remotely.

Key responsibilities

• Develop and execute the organic social media strategy and content calendar for higher education platforms
• Manage the content creator program, including recruitment, onboarding, and performance measurement
• Collaborate with marketing leadership to shape paid social strategy and optimize digital content performance

Required qualifications

• 6-8+ years of experience in social media, content marketing, or related digital marketing roles
• Proven experience managing content creator or influencer programs
• Strong writing and editing skills for various digital formats
• Experience with social media management tools, preferably Sprout Social
• Analytical skills with proficiency in using platform insights and web analytics