Senior Social Strategy Manager

Job Summary

Owning the strategic vision for ServiceNow's social and content program, the full-time Senior Social Strategy Manager will define brand positioning across multiple platforms, develop integrated content strategies, and activate community engagement while working flexibly or remotely.

Key responsibilities

• Define the strategic vision and roadmap for ServiceNow's social presence across various platforms, aligning with editorial calendars and cultural opportunities
• Develop integrated content strategies that reflect the brand's positioning and ensure all content meets visual standards and tone
• Activate and cultivate ServiceNow's community by identifying cultural moments and developing community-first campaigns to enhance brand perception

Required qualifications

• 10+ years of experience in social and content strategy with a proven track record in building differentiated strategies
• Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms, with an understanding of audience dynamics and algorithmic distribution
• Proven strategic leadership in defining content architecture and audience strategy for brand channels
• Strong skills in brief-writing and strategic communication, capable of distilling complex brand challenges into actionable narratives
• Data literacy with the ability to define KPIs and translate performance insights into strategic recommendations