Senior Web Marketing Manager
Job Summary
Experienced web marketers will find a full-time salaried Senior Web Marketing Manager opportunity focused on owning the web roadmap, driving conversion rate optimization through testing, and managing the CMS and marketing automation in a hybrid work environment.
Key responsibilities:
- Own the web roadmap by building and maintaining a prioritized website strategy that aligns with business goals and stakeholder requests
- Drive conversion rate optimization (CRO) through the design, launch, and analysis of A/B and multivariate tests across key conversion paths
- Manage the CMS and oversee the WordPress environment, ensuring site performance and governance across contributors
Required qualifications:
- 7+ years of experience in web marketing, digital marketing, or growth marketing roles with demonstrated ownership of a company website
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
- Hands-on expertise with WordPress, including page building and plugin management
- Proficiency with GA4, including custom events and funnel/attribution analysis
- Experience with HubSpot and/or Marketo, including managing forms and landing pages
Complete Job Description
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