Senior Web Marketing Specialist

Job Summary

Working remotely in a full-time capacity, the Senior Web Marketing Specialist will support the strategy and execution of B2C onsite marketing programs, focusing on landing pages, merchandising tactics, and conversion rate optimization across the app and website.

Key Responsibilities

• Assist in the strategy, planning, and execution of new onsite experiences to enhance the customer journey and drive business growth
• Collaborate with cross-functional stakeholders to ensure alignment and support for the ongoing Web Marketing roadmap
• Execute A/B and multivariate testing strategies to improve user experience and drive conversion improvements

Required Qualifications

• 5+ years of experience in digital marketing or conversion optimization, with a preference for onsite marketing or product experience
• Proven ability to drive the end-to-end strategy and development of landing pages and web products
• Fluency in A/B testing methodologies and experience with analytics tools like Google Analytics and Tableau
• Experience with audience personalization, segmentation, and dynamic content preferred
• Familiarity with web optimization and content management tools like Optimizely and WordPress preferred