Shopper Marketing Manager

Job Summary

Experienced marketers will find a full-time salaried opportunity as a Shopper Marketing Manager, responsible for developing and executing strategic retail shopper marketing programs to drive revenue and brand performance, while collaborating with Sales, Marketing, and Operations teams in a fully remote environment.

Key responsibilities

• Develop and lead integrated retail marketing calendars and trade/shopper marketing strategies in collaboration with eCommerce and Retail Sales teams
• Create and execute retailer-specific programming and promotional campaigns, presenting marketing-focused materials to generate retailer support
• Manage budgets and monitor ROI for all trade/shopper marketing initiatives while planning nationwide trade shows to maintain brand presence

Required qualifications

• Relevant 4-year degree in Marketing, Business, or related field, or equivalent experience
• 3-5 years of experience in shopper marketing, particularly in the natural channel business
• Proficiency in data analytics, including advanced Excel skills and the ability to create compelling presentations in PowerPoint
• Strong understanding of retail sales dynamics and the ability to translate data into actionable recommendations
• Prior management experience is preferred, along with a proactive, innovation-focused mindset