Shopper Marketing Manager

Job Summary

To drive growth in grocery accounts, the full-time remote Shopper Marketing Manager will manage shopper marketing strategies, budgets, and cross-functional partnerships while executing promotional plans and measuring performance across various retail platforms.

Key responsibilities

• Build and execute shopper marketing plans and budgets for grocery accounts, including joint business plans
• Lead retail media, promotions, in-store programs, and creator activations to enhance brand awareness and drive sales
• Analyze program performance and retail data to provide actionable insights and recommendations for future marketing efforts

Required qualifications

• 5-8 years of shopper marketing or retail marketing experience within a CPG brand or agency
• Hands-on experience with major grocery accounts, particularly Kroger and regional retailers
• Experience in food and beverage CPG marketing, ideally within a mid-sized or high-growth brand
• Familiarity with retail media platforms and the ability to analyze performance data using tools like SPINS
• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience