Social Media Lead

Job Summary

Owning and growing CXM's global social media presence, the full-time Social Media Lead will develop strategies, manage content, and optimize performance across organic and paid channels while working remotely in European time zones.

Key responsibilities

• Develop and execute a global social media strategy aligned with marketing objectives
• Plan, launch, and optimize paid social campaigns, primarily on Meta, while managing budgets
• Provide direction and support to local social media managers and establish best practices across markets

Required qualifications

• Proven experience managing social media for a global or multi-market brand
• Strong hands-on experience with paid social, particularly Meta Ads
• Demonstrable ability to analyze social performance and optimize based on data
• Experience managing budgets, campaigns, audiences, and creative testing
• Experience in regulated industries such as fintech, crypto, or financial services is advantageous