Social Media Lead

Job Summary

To shape Lime's presence in culture and markets, the full-time remote Social Media Lead will set and evolve social strategy, manage integrated campaigns across various platforms, and connect brand storytelling to rider needs and local contexts.

Key responsibilities

• Set and evolve Lime's social strategy, channel priorities, and editorial principles in alignment with brand objectives
• Lead integrated approaches across organic social, creator partnerships, and paid social, recommending priorities and investment strategies
• Define a measurement framework for social initiatives, connecting performance to brand and business objectives

Required qualifications

• 5+ years of experience in social media or integrated marketing, leading multi-channel campaigns
• Demonstrated ability to set social strategy and influence cross-functional teams
• Strong analytical skills with experience in defining KPIs and using insights to guide priorities
• Deep understanding of social platforms and platform-native creative execution
• Experience managing external partners and navigating fast-paced environments