Social Media Manager

Job Summary

To enhance brand visibility and drive engagement, the full-time remote Social Media Manager will develop and execute strategies across various platforms, focusing on lead generation and performance analysis while managing content production and distribution.

Key responsibilities

• Build and implement channel-specific strategies for platforms such as YouTube, Instagram, TikTok, and Facebook
• Grow a relevant audience by increasing reach, engagement, and branded search among prospective MCAT students
• Transform free resources into an acquisition channel by promoting content that drives registrations and repeat use

Required qualifications

• Solid experience managing social media for a brand with a focus on driving sign-ups or leads
• Proven outcomes from previous campaigns, demonstrating measurable results
• Strong understanding of platform-specific content and community norms
• Comfort with analytics and campaign tracking to form data-driven hypotheses
• Excellent written and spoken English, with strong instincts for a US audience