Social Media Specialist
Job Summary
Passionate about innovative storytelling, the remote Social Media Specialist will lead USA TODAY's social media strategy, monitor performance, and coach journalists on effective engagement practices to enhance audience growth and brand consistency.
Key responsibilities:
- Lead social media strategy and assess portfolio performance to drive innovation
- Develop cohesive brand identity and audience journey strategies across social platforms
- Coach newsroom staff on best social media practices and troubleshoot related issues
Required qualifications:
- Bachelor's or master's degree in communications, journalism, marketing, or a related field
- 5+ years of experience in digital journalism or newsroom leadership, with mandatory journalism experience
- 3-5 years of experience in analytics, preferably content analytics
- Proven expertise in storytelling via various social media platforms
- Strong knowledge of the digital media landscape and audience engagement strategies
Complete Job Description
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