Social Media Specialist

Job Summary

Working remotely or in a hybrid environment, the full-time Social Media Specialist will manage social content and publishing for multiple B2B clients, focusing on platforms like LinkedIn and X, while creating engaging posts, graphics, and videos, and overseeing paid campaigns.

Key responsibilities

• Manage social content and publishing for B2B clients, enhancing brand and executive presence on LinkedIn and X
• Build and manage social content calendars, coordinating story, visual approach, and production plans for each post
• Plan and manage paid social campaigns, primarily on LinkedIn, including audience setup, budget management, and performance reporting

Required qualifications

• 3+ years of hands-on social media experience, particularly with B2B brands or executives
• Experience in planning and managing social content calendars from ideation to performance reporting
• Strong social copywriting skills with examples across various channels and audiences
• Proficient in creating social graphics, carousels, and short videos using tools like Canva and CapCut
• Experience running paid social campaigns, especially on LinkedIn, including audience setup and optimization