Social Media Strategist

Job Summary

To enhance client growth through effective Paid Social strategies, the full-time remote Social Media Strategist will plan and optimize campaigns across platforms like Meta, TikTok, and Pinterest, utilizing data-driven insights and creative testing to maximize customer acquisition and lifetime value.

Key Responsibilities

• Develop comprehensive Paid Social plans that align with client business goals, including prospecting and retargeting strategies
• Leverage automation and platform features to drive campaign performance while minimizing waste
• Design and implement practical tests to measure success and maintain data integrity across tracking systems

Required Qualifications

• 5+ years of experience managing Paid Social campaigns, particularly on Meta and TikTok, with familiarity in Pinterest, Snapchat, or Reddit as a plus
• Proficient in using Meta Advantage+, TikTok Smart Performance, and other platform-specific tools for audience design and creative testing
• Strong technical skills in GA4 and platform analytics, with the ability to connect media efforts to revenue metrics
• Demonstrated ability to communicate effectively with senior stakeholders and influence cross-functional teams
• Experience in designing and executing holdout/lift tests and maintaining healthy data tracking systems