Social Media Strategy Lead

Job Summary

To build and launch organic social channels from the ground up, the freelance Social Media Strategy Lead will define the strategy, manage content creation, and oversee execution while working remotely for a 6-month engagement.

Key responsibilities

• Audit the current social landscape and deliver data-backed recommendations for organic social strategy across key platforms
• Build and manage a cross-platform content calendar, ensuring alignment with broader marketing initiatives
• Monitor cultural trends and manage day-to-day social account operations to enhance brand visibility and engagement

Required qualifications

• 5+ years of experience in organic social media, preferably with in-house experience in consumer brand growth
• Deep knowledge of social media algorithms, formats, and audience behavior, along with a strong understanding of internet culture
• Hands-on creative skills, including the ability to shoot, edit, and write short-form content
• A portfolio showcasing social media work with clear reasoning and impact metrics
• Fluency with AI tools and understanding of how social media influences search and LLM discovery