Staff GTM Process Analyst

Job Summary

Owning the systems behind inbound and product-led growth, the remote Staff GTM Process Analyst will manage marketing technology, optimize lead scoring and routing, and ensure data accuracy across integrations while collaborating with various teams to enhance funnel performance.

Key responsibilities

• Configure, troubleshoot, and optimize Marketo workflows and lifecycle automation to support growth initiatives
• Develop and manage lead and PQL scoring models, ensuring efficient lead routing to sales teams
• Oversee core integrations between Marketo, Salesforce, and other tools, maintaining data accuracy and sync health

Required qualifications

• Experience in Marketing Operations or GTM Operations within a B2B SaaS environment
• Hands-on expertise with Marketo administration, including campaign management and Salesforce integration
• Strong knowledge of Salesforce CRM and SQL for data analysis and issue resolution
• Ability to independently manage techno-functional deliverables, including functional specifications and user stories
• Solid understanding of lifecycle marketing and marketing automation workflows, with relevant educational background or equivalent experience