Staff Product Marketing Manager

Job Summary

Leading the transformation of patient experiences, the full-time Staff Product Marketing Manager will own the patient journey, utilizing insights to drive acquisition and retention strategies in a remote environment.

Key responsibilities

• Own the patient journey by understanding patient needs and experiences to influence product and go-to-market strategies
• Identify high-impact opportunities using customer insights and funnel data before formal briefs are created
• Develop messaging frameworks and launch narratives that effectively communicate the brand and product value to patients

Required qualifications

• 8+ years of significant experience in product marketing or growth marketing with a focus on consumer-facing work
• Strong understanding of consumer funnels and experience in both acquisition and lifecycle marketing
• Proven ability to develop positioning, messaging, and narratives based on qualitative and quantitative insights
• Experience working in regulated or highly constrained consumer categories
• Demonstrated ability to influence senior stakeholders and adapt strategies based on evolving evidence