Staff Product Marketing Manager
Job Summary
To support a growing network of mental health providers, the full-time Staff Product Marketing Manager will shape product positioning and messaging, lead go-to-market strategies, and drive adoption and engagement of Headway's offerings in a remote environment.
Key responsibilities
- Build deep provider insights to inform product decisions and strategies
- Own provider positioning and messaging to create a clear, differentiated narrative around product value
- Lead go-to-market strategies for new products and capabilities, ensuring effective execution across marketing channels
Required qualifications
- 8+ years of significant product marketing management experience in consumer, marketplace, or product-led businesses
- Proven ability to build positioning and messaging that influences product strategy
- Experience driving product adoption and engagement through customer insights and measurable outcomes
- Strong capability to lead complex cross-functional initiatives without formal authority
- Familiarity with using AI to enhance workflows and improve team efficiency
Complete Job Description
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