Steam Marketing Lead

Job Summary

Owning the marketing strategy for an unannounced multiplayer title on Steam, the full-time remote Steam Marketing Lead will manage the launch plan, creator seeding, and community growth while reporting directly to the CEO and collaborating with the game's lead.

Key responsibilities

• Develop and execute the Steam launch plan, including demo release, store page management, and community engagement
• Run creator seeding campaigns to engage relevant Twitch and YouTube creators, managing key distribution and tracking impact on wishlists
• Generate shareable game content for platforms like TikTok and YouTube Shorts, while building and nurturing community spaces such as Discord and Steam hubs

Required qualifications

• Experience marketing at least one game on Steam, demonstrating ownership of the wishlist curve
• Hands-on knowledge of Steam store page optimization, demo timing, and Next Fest processes
• Proven experience running large-scale creator seeding campaigns, including key distribution and tracking
• Deep understanding of multiplayer and co-op games on PC, with the ability to analyze successful indie game marketing strategies
• Strong instinct for creating engaging short-form content suitable for social media platforms