Steam Marketing Lead

Job Summary

Owning the launch strategy for an unannounced multiplayer title on Steam, the full-time remote Steam Marketing Lead will manage the game's store page, creator seeding, and community growth initiatives while reporting directly to the CEO.

Key responsibilities

• Develop and execute the timeline for the Steam launch plan, including demo release and marketing activities
• Optimize the Steam store page and iterate on content to improve conversion rates
• Identify and manage relationships with creators for seeding campaigns, tracking their impact on wishlists and sales

Required qualifications

• Experience shipping at least one game on Steam with demonstrated marketing ownership and measurable wishlist growth
• Hands-on knowledge of Steam marketing practices, including store page optimization and Next Fest
• Proven experience running large-scale creator seeding campaigns with effective tracking and management
• Familiarity with multiplayer and co-op games on PC, including audience engagement strategies
• Ability to create engaging short-form content suitable for platforms like TikTok and YouTube Shorts