Tactical Marketing Manager
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Job Summary
To drive retail and billing results for the Production Ag Tractor product lines, the remote full-time Tactical Marketing Manager will manage tactical pricing, planning, and marketing communications while collaborating with cross-functional teams to set strategic directions and execute marketing initiatives.
Key responsibilities
- Develop, execute, and monitor tactical marketing campaigns aligned with business objectives
- Manage pricing strategies and initiatives to maximize price realization
- Lead new product launch activities, including planning and execution 12-18 months prior to launch
Required qualifications
- Bachelor's degree in a business-related field with 8+ years of experience in sales, marketing, and/or product management
- 5+ years of experience in developing and executing sales plans, marketing strategies, and promotional programs
- Technical or mechanical background with hands-on knowledge of agricultural equipment
- Proficiency in PowerPoint and intermediate Excel skills
- Additional strengths in dealer/supplier operations knowledge or agronomy expertise
Complete Job Description
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