Talent Brand Lead

Job Summary

To enhance the visibility and commercial impact of on-air talent, the contract-based Talent Brand and Partnership Lead will develop and execute individual brand strategies, manage external talent agency relationships, and coordinate marketing opportunities across various platforms in a remote setting.

Key responsibilities

• Serve as the primary liaison with the external talent agency, ensuring effective communication and accountability
• Develop and implement individual brand strategies for on-air talent, translating insights into actionable marketing plans
• Collaborate with Brand Partnerships to evaluate and guide talent through commercial opportunities and brand decisions

Required qualifications

• 5-7+ years of experience in talent management, marketing, or brand partnerships, preferably in fitness or media
• Proven track record in managing creators or on-camera talent, including brand development and social media strategy
• Experience working with external talent agencies, including managing briefs and performance evaluations
• Strong understanding of audience development, brand deals, and campaign execution across social platforms
• Excellent organizational skills with the ability to manage multiple projects and initiatives simultaneously