Telecommunications Marketing Director

Job Summary

Owning the narrative for telecommunications marketing, the full-time Director of Industry Marketing will craft compelling messaging tailored to telco buyers, leverage AI to enhance marketing workflows, and drive pipeline generation while working remotely.

Key responsibilities

• Define and communicate ServiceNow's point of view for telecommunications, connecting platform capabilities to industry challenges
• Architect buyer-specific messaging for key personas, utilizing AI to generate and refine content efficiently
• Model and implement AI-assisted marketing workflows, ensuring high-quality output and scalability across the team

Required qualifications

• 12+ years of B2B marketing experience, with 3-5+ years in the telecommunications industry or similar vertical
• Deep understanding of telecommunications operations and the ability to engage with industry executives effectively
• Proven success in developing industry marketing programs that drive pipeline growth
• Experience in translating complex platform capabilities into compelling narratives for business buyers
• Demonstrated integration of AI into marketing processes, enhancing productivity and content quality