TV and Video Strategist
Job Summary
To enhance customer acquisition and revenue growth, the full-time remote TV, Video, Audio & Display Strategist will plan and execute comprehensive strategies across various media channels, leveraging data insights and collaborating with cross-functional teams to drive performance.
Key Responsibilities
- Develop and communicate clear TVAD plans that align with client business goals, focusing on awareness, consideration, and performance metrics
- Lead client strategy and execution, presenting growth updates and quarterly business reviews that connect media efforts to business outcomes
- Utilize platform capabilities and data insights to optimize budgets and innovations while ensuring effective measurement and attribution practices
Required Qualifications
- 5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure
- Familiarity with DSPs, audience/data usage, and frequency management
- Proficient in measurement techniques such as incrementality/lift and A/B testing
- Advanced skills in Excel/Sheets; familiarity with SQL and GA4 is preferred
- Strong storytelling and communication skills for client interactions and collaboration with internal teams
Complete Job Description
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