TVAD Strategist
Job Summary
To enhance customer acquisition and revenue growth, the full-time remote TV, Video, Audio & Display (TVAD) Strategist will manage and optimize full funnel media programs, translating data insights into actionable strategies while collaborating with cross-functional teams.
Key Responsibilities
- Develop and execute client-centric TVAD plans that align with business goals and present growth-focused updates
- Integrate TVAD strategies with other channels such as Search, Social, and Commerce to drive client growth and create playbooks
- Design and implement measurement frameworks, including valid tests and forecasts, to assess media performance and impact
Required Qualifications
- 5-7 years of experience in managing TV/video/audio/display campaigns or analytical roles with media analytics exposure
- Familiarity with DSPs, audience/data usage, and media verification processes
- Proficiency in incrementality measurement, forecasting, and connecting media to business outcomes
- Advanced skills in Excel/Sheets and familiarity with SQL and platform analytics
- Strong storytelling and communication skills, with the ability to collaborate effectively with various teams
Complete Job Description
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