UGC Marketing Manager

Job Summary

To build and scale a category-defining creator program, the remote UGC Marketing Manager will manage a network of micro-creators, oversee an overseas support team, and implement automated workflows while collaborating on growth strategies and influencer campaigns.

Key responsibilities

• Build and scale a high-volume UGC creator engine and manage a network of 50 to 100+ micro-creators
• Oversee influencer collaborations, contract negotiations, and long-term talent relationships across multiple social media platforms
• Implement automated workflows and build robust attribution tracking models to analyze campaign performance and ROI

Required qualifications

• 4 to 8 years of experience in performance marketing, creator management, or social-first growth strategies
• Proven track record of building and managing high-volume UGC or influencer programs at a consumer app or high-growth brand
• Experience directing overseas or cross-functional support teams
• Exceptional analytical capability with expertise in marketing attribution and campaign measurement
• Fluency in automation tools like AI platforms, Zapier, or Make to streamline operational workflows