User Acquisition Manager

Job Summary

Data-driven and results-oriented, the full-time User Acquisition Manager will manage and lead Google Ads and the Web2App engine, owning the user acquisition strategy and budget to build high-converting web quiz funnels that drive quality users into the mobile app in a remote environment.

Key responsibilities

• Run and scale campaigns across Google Ads and other paid channels with a focus on revenue-based goals
• Define and lead the company's Web2App strategy, optimizing quiz-based funnels to drive high-intent users into the app
• Analyze funnel performance end-to-end to identify and eliminate conversion bottlenecks

Required qualifications

• 4-6 years of hands-on User Acquisition / Performance Marketing experience, particularly with Google Ads and Web2App funnels
• Proven success managing $1M+ monthly budgets with strong ROAS for subscription-based products
• Deep understanding of web funnels and Web2App conversion flows
• Data-fluent with experience in AppsFlyer (or similar MMP), GA4, and BI tools
• AI-savvy and comfortable utilizing AI tools in daily tasks